261: Leading Smarter, Not Harder with Amber Winter

What if the smartest thing you could do as a leader… was make yourself unnecessary?

In an era where AI is changing how we work and lead, tech executive Amber Winter proves that success isn’t about working harder—it’s about working smarter.

 

From her start as a marketing coordinator to becoming CEO in just eight years, Amber shares how she’s used continuous learning, smart delegation, and artificial intelligence to lead high-performing teams without burning out. In this episode, she opens up about what it really takes to scale your leadership while staying human in a tech-driven world.

 

“Relationships are your superpower.” — Amber Winter

 

Amber reminds us that even with AI on your side, people still matter most.

 

What You’ll Learn in This Episode:

 

  • How Amber uses AI tools to scenario-plan, prioritize, and problem-solve on the fly
  • Her “tour of duty” approach to leadership—and why it’s a game-changer for growth
  • What she learned from creating AI agents for her teams (and trying to make herself unnecessary)
  • A real talk moment that taught her the power of clear, human-centered communication
  • The career path that took her from coordinator to CEO to CRO—without following a traditional roadmap
  • Why treating people as individuals (not resources) leads to stronger results
  • How AI can help uncover blind spots, support strategic thinking, and prep leaders for tough conversations

 

Want to lead smarter, not harder? Start by reflecting on how you show up—and where AI  

can amplify your strengths.

🎧 Listen now and discover how modern leadership can be both high-tech and deeply human.

**Useful links**

https://www.tonicollis.com/academy 

 

This episode was sponsored by our guest, SuiteDynamics. Thank you Amber and SuiteDynamics for helping to bring Leading Women in Tech to this community!

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