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001: Building your credibility as a leader

Are you feeling stifled? Are you tired of working long hours, but just never seem to get ahead in the world of work? Perhaps you love your tech job, and what it can enable in the world, but you know that you are capable of so much more.

If you are ready to get noticed, have your ideas taken up more readily, and up-level your career so you can focus more on doing what you know is important and less time justifying how your spend your time, then this episode of the Leading Women in Tech podcast is for you.

Today I’m sharing the 7 steps you can take to get noticed and build your credibility. It’s time to start doing more with less and get the recognition you deserve.

Show Notes


Are you feeling stifled? Are you tired of working long hours, but just never seem to get ahead in the world of work? Perhaps you love your tech job, and what it can enable in the world, but you know that you are capable of so much more.

If you are ready to get noticed, have your ideas taken up more readily, and up-level your career so you can focus more on doing what you know is important and less time justifying how your spend your time, then this episode of the Leading Women in Tech podcast is for you.

Today I’m sharing the 7 steps you can take to get noticed and built your credibility. It’s time to start doing more with less and get the recognition you deserve.

Sound good? Let’s go to the show!

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Leading Women in Tech podcast

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Want to read instead of listen? Here’s the transcript

Hello, hello. It’s Toni Collis here from ToniCollis.com. Welcome to the Leading women in Tech podcast.

How are you doing? It is great to have you here!

Today it is time to discuss the one thing you need to level-up and leverage your talents in your career right now. You might think time, money and job opportunity. But what if I said to you, it was actually about figuring out the one thing that would get you noticed?

Do you feel like you are doing all the right things in your job. Working super hard? Sacrificing that precious time with your family, so you can work hard and hopefully get ahead in your career?

But…
You aren’t getting ahead? And you’re getting noticed? No one seems to care how hard you work. You keep getting looked over for opportunities, promotions and to have your ideas heard?

If this sounds familiar, you aren’t alone. I’ve seen this time and time again with my clients. And hey, I’ve been there too!

So what do you need to do to get noticed to up-level your career and get those opportunities?

Here’s the thing that most people miss figuring out: What is the one thing can you do each day to stand out?

Making sure you are noticed and stand out, on a regular basis, is actually more important than anything else you do. Because no matter how great your work is, if no one knows about, your organisation doesn’t get the benefits. So it is important not just for you, but to actually do the job you were meant to, to get noticed.

And believe me, however great your boss is, if you aren’t telling them everything you are doing, they don’t know how great you are! They have their own job to do, and managing you is just one small part of it! If you are a boss already, you are probably aware that your team appears busy but you aren’t 100% sure how they spend every minute of every day (side-note: if you do how everyone spends every second of their day then you are probably not using your time wisely, because knowing what they are doing isn’t the job! Outcomes are the job!).

So here’s what you need to be doing. It is time to figure out how to stand out in your organization and network. Get noticed. Be heard. And have your ideas taken forward.
Sounds lovely and simple, but I can hear you saying ‘yeah… I’m trying’.

So let’s break this down into some simple steps.

Start by asking yourself this question ‘What one thing can you do each and every morning, before you open your email, that will really make you stand out?’

What do I mean by this? Well let’s take a look at what ‘standing out’ means.

When we think about ‘standing out’ it is easy to start with how a business stands out, instead of people. Lots of companies have differentiated themselves to stand out from the noise. And we as individuals can use similar tactics.

For example, think about Apple. A few years ago, a while ago now actually, they decided to focus on delivering just a very small number of excellent quality products: namely laptops, iPods and later iPhones. They dropped the marketing and even product lines of other products. Yes they’ve always produced desktop computers, but for a long time their marketing on this was minimal. And as a result, they skyrocketed. They focused in on a niche and made it really clear what they did and what they did well.

We can use this same tactic as individuals. We have to figure out what thing to produce that helps us skyrocket. And often our bosses DO NOT tell us this, we have to figure it out for ourselves.

But figuring out the thing you need to do to stand out can be difficult. You need to challenge your assumptions about what your job is, and figuring out what really matters. You need to look for where you are making the biggest difference, not just what your boss says your job is… because often they don’t know where you can really make a big positive impact.

It’s one of the reasons that having mentors and a coache is so powerful – because they challenge you to see the real value in what you do, not just what your job description says you should be doing.

So how can you get ahead? What can you do to realise the one thing that your organisation actually needs you to do, when the organization, your boss and your team don’t even know?

If you are ready to deliver great stuff but wondering where to start, I’ve got you in this podcast episode, we’re going to discuss how to figure out what that one thing is and how to get going on it.

It’s a fairly generic set of steps, of course, but they work every single time. It’s actually something I’ve been taking a couple of my clients through recently. One in particular is looking to get noticed for a senior position that prior to working together she applied for and was told she didn’t have enough leadership experience. But over the last few months we have been working on demonstrating her real value, and suddenly that tone is changing and she was told just a few weeks ago, that they expect her to step up for that role in the next 3 months. But getting to that one thing took time, exploration and challenging her beliefs about what she was good at and what she was ‘meant’ to do. We had to shift her focus from what she was told was her job, to what really made a difference. Her bosses didn’t know this. She had to figure it out.

So let’s get started on figuring out your real value.

It’s really important to realise that this process takes time, and it is time that no one is going to give you! The steps are pretty straightforward, but the exploration will take you energy and time away from the day job. And you have to figure out how to make the time in what I know is probably an already busy schedule. You have to organise your schedule to prioritise a new activity, you have to remember that you will always have more email, more admin. And the more email and admin you do, the more it generates! So I urge you to put boundaries around admin and email time. As this is one of the quickest ways to get back some time so that you can then spend time doing the things that will help you stand out and benefit everyone.

If you are feeling overwhelmed by your to do list, I strongly encourage you to get that under control first and then come back to this. But assuming you’re feeling good about your list and you are ready to invest some time and energy in your career future, here are my seven steps that I use with every single one of my clients to help them stand out and do something that creates a big impact and gets them ahead.

So, lets start with step one!

Get to know what your company or organisation really does.
This may sound obvious. Surely, you know already right?
But dig a little deeper.
* What do key top level staff do in your organization?
* What is important to them?
* What does each individual in your team really do?
Really get to know people, not just the surface stuff they share in team meetings. Its really about building your networking skills. And yes, even if you are working from home on a different schedule from colleagues you can still have one-on-ones and get to know people and understand their challenges.

Then it is time to start building your list of challenges. I encourage people I work with to create a challenges folder. The best time to start this is the day you start at a company because you see things that others are blinded too. But the second best time to start is, unsurprisingly, today. Even if the challenges you identify by speaking to people and observing your organization are not within your immediate team’s focus, I still want you to document them. Don’t rule them out just because it isn’t your responsibility. We are going beyond your job description after all!

Remember your overarching goal for step one: get to know what matters to your team, your organization and your broader co-workers and figure out what is frustrating them and holding them back. This is the stuff that will help you figure out how to make a big impact.

Next step is to get your productivity shoes on superdrive.

I already said at the beginning, that doing the work to stand out and following these steps will take time. So step two is to double down on your productivity so you make sure you still deliver, but also can create that time and energy for making change. This in itself takes time and planning. And if you think you can’t possibly get more productive: I bet you can! I am yet to meet someone that I haven’t been able to help them optimise their time (if they are determined to! And there is nothing like wanting to build your career, while maintaining time for family, loved ones and personal time, to give you the incentive to take action on your time and energy management).
Productivity is key. I deliberately say productivity, not time management. Because I am not advocating burnout – that is totally avoidable if we focus on energy not time.

So get productive. If you need some help with that I’m happy to help. Send me an email to support{at}tonicollis{dot}com and let me know what you’re stuck on.

Now, assuming your productivity is rocking along nicely, we are on to step three.

It’s now time to get back to the list, created in step 1, where you’ve been identifying what’s really going on in your company, in your business, in your team, and in your organisation. It’s now time to start reviewing those challenges you wrote down.

We want to identify one or two key things to focus on. So here are some questions to ask yourself while you review the list you created in step one:
1. What common themes can you see? What are multiple people tolerating and getting annoyed by that just don’t make sense?
2. Are there things that people view as ‘we’ve always done it this way’? Without any good reasons behind that? If yes, dig a little deeper because ‘we’ve always done it this way’ tends to be a red flag for previous resistance to change when change has been suggested (and therefore, probably needed). Don’t be afraid at this point of how you will deal with the issues around ‘we’ve always done it this way’ attitudes. Step three is just about identification not how to tackle the situation.

Remember: if multiple people are feeling the same way, that is a productivity black-hole. Which is gold! Because if you can make more people more productive, your organization could be doing more with less time/effort/resources. Which should always be your goal to stand out from the crowd!

Once you have some common areas and themes start asking yourself: what tools could we use, systems could we put in place or changes could we make to remove/reduce these challenges and frustrations?

If people are frustrated about similar issues, how can you remove these frustrations? Because frustrations cost time and cost money!

What about stakeholders or customers having similar problems or recurring issues? What could you do to remove recurring issues that everyone just tolerates. What could you do to educate your customers so they don’t all ask the same question! Do you need to develop an FAQ and educate clients to use that first (and make it so they get answers more quickly by reading the FAQ, than picking up the phone or dropping you a ticket). Do people spend a lot of time on-boarding clients with things that should be automated? Are there particular client activities or support actions that take a lot of time?

And if you work in a research environment, remember that these same questions apply. But in research, instead of clients, you are talking about policies, processes. Academia is full of people that just put up with stuff, because it’s the ‘done’ thing. Your job is to identify what is being ‘put-up’ with, and see if it can be improved.

Okay, so you have your lists. What do you do now?

Well, let’s step into step four. This is actually yet more exploration for things you could do. But stick with me, because our goal here is to make a big impact, swiftly, with minimal effort, so we need lots of ideas, so we can identify the best one.

We are not done, yet, gathering ideas for change and improvement. Of course, we’re not. (BY the way, you are never done on this as a leader… if you think you are done with change and improvement, you aren’t leading anymore!)

This next step is actually one of the things that I was told to do very early on in my career, and it’s great. But it is quite limited in the options this exploration provides, and so doesn’t lead to big impact as frequently as the previous steps.

The goal for step four is to identify something (or multiple things) that no one else is stepping up for. These are the tasks, that are always ‘extras’, and aren’t shiny, exciting or obviously high-kudos. They are the things that no one else is stepping up for.

They are not obviously going lead to a promotion. It’s just going be annoying to do.

But here’s the thing: sometimes if you’re the person that steps up and does that annoying task you stand out, precisely because you stepped up to do something that isn’t exciting and shiny. But you have to be careful here. It is far too easy to be the ones who volunteer for stuff simply to keep other’s happy.

I’m not advocating that.

I want you to stand up for yourself. I absolutely don’t want you to take on more than your fair share of the menial jobs that gives you no credit. Which is why the first part of this is to write a LIST of these things.

Before I started my own business I actually realised that I was always stepping up for such tasks, so I started to keep a record of the things no one was doing, and how often I did them. I realised it had become expected that I would step up. So instead, I started keeping a list and pick and choose. I would then make sure, sensitively that people recognised the value I brought when took on these tasks… but we are getting ahead of ourselves.

To go back to that list you are creating, remember that this is a list that potentially you can get almost instant credibility for taking action on. If you’re picking up something that isn’t just an admin task, you can make real impact. Obviously if administration is your gold, and your zone of genius, then yes take on those admin tasks. But unless it is your job, the admin stuff tends to not get you that credibility.
Instead, look for items that are mainly or entirely in your domain or zone of genius, where you excel, within your training and within where you want to go. But nobody else is wanting to do. There might not be anything – that’s cool too. It is just an extra source of ideas to find that one thing you are going to do, to stand out!

Great!

You now have two sources of gold to work on:
Firstly: the list of challenges, frustrations and irritations… gaps in products and gaps services.
And then secondly: the things that nobody else is stepping forward for.

Combining those lists you now have one long list of things you COULD tackle. What do you do with that list?

We go to Step 5!
It is time to go through and look for the things that can be delivered swiftly and for minimal time and effort.

Sounds easy, right?

But you’ve got this long list of things. It’s kind of daunting. How do you get started?

I can promise you that starting at the top, taking one by one, isn’t going to get you the best return on investment, that kudos and the respect you are after, doesn’t happen by just working down the list. And by the way, we want swift credibility, because even if your goal is to tackle everything on that list, some of it will be a whole lot easier if your credibility means you don’t have to work as hard to get permission, describe your solution, get buy-in for the idea, or spend ages requesting resources. So we want to pick the thing that is going to swiftly put you in the radar of the right people. Then your life (and theirs) will be easier!

So if you’ve never done this kind of thing before, here’s a simple way to prioritise that list. You can make it far more complicated, but this is a good starting point. Create a table. If you are the kind of person who loves to write by hand, get yourself a big sheet of paper, or a whiteboard and and create a table, if not spreadsheet all the way. I’ve also used Trello boards for this in the past where I have a card per item… be creative and have fun with it.

My favourite approach is definitely using a spreadsheet. The beauty of the spreadsheet is you’ve got this information for later, you can track progress, you can add quantities and compare.

And I’m a big believer in keeping data because you might come back to this stuff. There’s way more there than you can tackle.

So in the first column in the table, list all the things down the left hand side, all the things that you’ve just gathered, all the tolerations, all the product gaps, all the things people just put up with. The irritations, the things that are most expensive for the company that you think could be done better. List all of those on the left hand side. That’s your first column.

The next column is a guesstimation on the timeframe for completion. You’ve got to understand how much time you would need to really throw at this to make change. Yes its a thumb in the air estimate right now, but lets not put a lot of effort in, otherwise you are spending that valuable time you freed up on the wrong thing!

Remember that we are going to be looking for the quick solution not the gold plated solution – that comes later once you have buy in and the organisation recognises the value you have already brought. So go for the quick win time-estimate. Because you don’t want to be doing what you are identifying here for a year or more, and still not have anything to deliver. That isn’t serving you or your organisation.

We want you to get ahead quickly. Because the quicker you get visibility, the quicker you can do fantastic things. Right?

So, estimate a rough and ready timeframe for completion, that takes into account not just how many hours you think it’s going to take, but also elapsed time or days or weeks. For example, if you estimate a task would take 5 hours to get through, and you have 3 hours per week to spend on the task, then it will take you two weeks to finish. Be realistic with yourself here about how much time you really have got to give. And remember that if you manage a team, then part of the productivity superdrive in step 2, might have been freeing up your TEAM to take on something, in which case don’t forget you could get your team to help you here. You aren’t one person if you are already managing a team. It is your responsibility to use your team as a resource, wisely.

At the end of the day, the further up you rise the more you will need to use your team. You shouldn’t be doing all-the-things, instead you should employ people working in their zone of genius who can do the work you’ve identified as important, even if it isn’t your zone of genius. You should be developing a zone of genius that is around your leadership and management after all!

Don’t take a lot of time putting together this table. It is very much high level scoping. Do not do any project planning at this point. This is just relative. Item one. Item two. How quickly do you think you could get each one done?

So next, column three. In this column I want you to estimate a return on investment.

Ideally, this would be a revenue based thing. So dollars, or whatever currency you like. And remember that it is about what you would save. For example, if you create a change that means your staff are not spending as much time on-boarding a new client, that’s money at the end of the day. If you are retaining customers, because you have improved customer satisfaction, that is recurring revenue for zero marketing time.
Even in research environments, there is a move towards quantifying what we would say is Research impact into dollars. Governments and research funders love that. So guess what the return on investment would be of the impact of a discovery, a change, or an innovation. This is a key skill for writing big project plans and grant proposals, so if you haven’t developed it yet, now is the time to start leveraging this core skill in yourself.

But do remember, you don’t want to spend much time on this. It is more important to get an accurate relative ROI than Dollar amount. Which on that list is the highest potential ROI. Keep it all very high level. A bit of a thumb in the air! That’s totally cool.

Our goal with this step is to get to the position where time and ROI are listed in the same units for everything in the table so you can do a quick scan to compare the items in the list.

Now we move onto the final column in your table. This is where you are going to identify the skills and resources needed. And you probably have thought about this a little bit when you looked at timeframe. But do you need additional skills? Are there skills that you just don’t have? For example, other resources you just don’t have and there is no way for you to get them easily. Consider time resources and skill sets. Anything like that needs to go in this final column.

Okay, so you should now have a table with completed columns.
The final part of step 5 is to use this table to identify what to focus on.

Start by crossing out any line where you don’t have, or can’t get the resources to complete it.

Keep the lines, just cross them out. In spreadsheets I tend to colour code. But keep the information because those are still potentially amazing projects for one day, but right now, we just need you to do something to up-level.


Next it is time to identify what is going to give you the biggest impact and return for the smallest amount of effort.

You could spend a lot more time doing analyses here on the ROI vs time, but I’m going to suggest you keep this really simple.

Look for the items with the biggest dollar amount or whatever it is that you’ve put in column three, the expected return on investment. Highlight your top 3 to 5 items in a specific colour, if you’re using a spreadsheet. You could sort your spreadsheet if you’ve got data in column three that is entirely numeric.

Once you have your top three to five items identified, look at each of those and the corresponding timeframe column. Identify the ONE THING that can be completed in the shortest amount of time. If they’re all really crazy long timeframes, you need to go to the next level down in terms of return on investment. Because we want to find something that makes a sensible trade-off between making a big impact and that can be delivered moderately swiftly.

Your goal always, always, always, and I didn’t think we talked about this enough yet in today’s podcast, is to do more with less. Right?!

That means delivering more value, more of something, for the same number of dollars or effort. This is how you really stand out.

Keep that front and centre as you are identifying that one thing you are gong to focus son.


Once you’ve got that one thing, this is now your highest priority. I cannot emphasise this enough. It is not the thing you do at the end of the day, it is the thing to do at the beginning of the day.


Okay, so step number six, project planning!

I know you have probably already thought about this a little bit! Because it’s in our nature when we’re trying to figure out timeframes and return on investment. But if you want to get going on this, you need a project plan. And finally I’m letting you get to it. But it was totally worth figuring out the one thing to focus on so you didn’t come up with 20 plans, and instead focus on getting one project plan in place that will really make impact.

I’m assuming that project management is kind of in your toolkit already. If it’s not, in this particular instance lets keep it simple.

There’s a whole process to project management but just start with listing out the tasks you need to achieve to get to your end goal. Simple as 1, 2, 3, 4, 5. Then identify the resources needed for each stage (go back to the resources column in your spreadsheet to fast track this!). Now estimate how long you think each step is going to take.

Next we want to schedule those steps. If you aren’t a believer in scheduling yet, please start. Scheduling work is one of the best ways to boost productivity, because it gives you focus and removes decision making, which contributes to decision fatigue.

That is the simple intro to project planning. After all, I’m hoping you’ve chosen a simple task to make a difference with, so you don’t need anything fancier than that!

So finally, we get to the final step! Step 7.

Start ticking those actions in your project plan. Put them in your calendar. Dedicate time to them, and start socialising the ideas when you are ready.

And you do need to be careful with that socialisation aspect.
Some organisations are fabulous at supporting their staff taking on side projects, others not so much. But if you get to the end and you’ve never spoken about it to somebody, you may well find you’ve wasted your time because it’s really annoying to them. And you definitely don’t want to have taken on a lot of work that then annoys someone, even if you know you haven’t dropped the ball on any of your other responsibilities. But you need to have done enough to get buy in… This can be a difficult balancing act to get right.

But, generally speaking, go with your instincts.

Your instincts come from your intuition. In this instance that intuition is built on lots of previous examples of how things have gone with your colleagues. So use those instincts. They will probably serve you fairly well.

Worst case scenario, your boss doesn’t like what you do, you start again.

Remember if you socialise too early your boss might tell you to shut the side-project down because you haven’t demonstrated the value and it is seen as a waste of time.

But if you socialise your idea too late, somebody might have scooped you, or you might find that you struggle to get any buy-in at all. You might also annoy your boss for not bringing it to them sooner. You can always deal with those things, but it is easier to actively and intentionally socialise an idea and the proposed solution earlier if your colleagues are amenable. Once you’ve done something once and been successful you will find you have honed your instincts to get the timing better AND you will have built your credibility so you will find that people are more receptive to your ideas. The first time is the hardest.

Once you have socialised it, remember that you then need to be super vigilant about how you talk about your work and how intentional you are about both your time and your communication. Remember that until you have 100% buy in on the project your boss may be watching out for any suggestion that you are dropping the ball on something else. They may also be looking for issues or objections with the side project. If you can communicate well and intentionally you head that off.

Every time you mention your side project, you need to make sure that you’re not demonstrating you’re overworked, that you’re still focused on your other priorities. And you still need to be hundred percent clear on the rest of your activities.

This is a side project for your benefit. Their benefit will come later, they won’t necessarily see it straight out the gate!

Finally, I want you to remember to make progress and work on this side project every single day. You don’t need to spend a huge amount of time. If you’re super focused, you can do a truckload in 10, 30 or 60 minutes, but this needs to become the one thing that you focus on. This may seem odd when I’ve just told you to be cautious about not appearing to drop your other priorities. But this is for you, and the thing for you needs to come first! The key word is ‘appearing’. Your other tasks need to be sufficiently well done and maintained that they appear to be your top priority. But if this side project is the thing that will change your career for the better (and by the way… they don’t know this yet, but changing the business for the better too!) then this is actually your top priority.
By taking action, however small, every day, it doesn’t get dropped.

It’s probably not your boss’s highest priority, but it needs to be yours.

This is the thing that’s going to help you stand out.

For example, if you are looking for a new job, that’s definitely not your boss’s highest priority! But it is yours, right? This is the same kind of thing. You are taking control of your life, you’re being a leader. So stop having your daily schedule governed by your emails or your to do list from your boss. Take control. Put time in your calendar for this, make it your highest priority every single day.

If you’re lucky enough to have a team working on this for you, remind them that it’s their highest priority, because they won’t feel like it’s their highest priority unless you tell them. You need to tell them every single day. The day you forget to tell them is the day they go back to doing all the other things, and two days later they aren’t taking action on this activity anymore. And then a week later, everybody’s forgotten about it.

I promise you that by making progress, every single day you will reap the rewards.

How does that feel? Are you feeling inspired to start taking action on something to help you stand out, built your credibility and impact?

I hope so!

Let’s recap those seven steps.

Step one: get to know what your company really does, not just what you think it does, but identify the priorities, challenges and frustrations. And document them.

Step two: get those productivity shoes on overdrive so you free up the time you need without filling it with other people’s priorities.

Step three: review all the stuff you’ve found out in step one and create some themed lists of tolerations, headaches and opportunities that you could tackle. Get precise in your definitions of what is really going on and what needs attention.

Step four: create a list of stuff that no one else is stepping up for.

Step five: review and analyse your lists for effort and return on investment. Then identify the one thing you will take forward.
Remember your goal is to identify something that allows you, your team or your organisation to do more with less.

Step six: project plan. But remember to keep it short and sweet – you aren’t taking on a six month full-time project, so keep the plan appropriately sized and simple.
Make this new side-project your number one priority.

Step seven: implement you plan and socialise it appropriately.
Be careful how and when to socialise with colleagues, because the idea won’t necessarily go down perfectly. But use your instincts, and don’t leave it too late.

How does that sound? I hope you feel that you have clarity now on what to do next, you’re ready to start digging into how to make an impact in your business, in your team, in your organisation. and stand out from the noise.

Remember if you’re stuck then I’m here to help. If you can’t figure out the one thing you need, or how to find the time to make it happen without becoming crazy and overworked, send me an email. I’m happy to help figure that out with you. Send me an email to support{at}tonicollis{dot}com.

We’re going to finish off today’s episode with a leadership mindset moment. What’s the leadership mindset moment? I can hear you ask! It’s a simple tip to adjust how you act or think to make it easier to up-level so you can take more positive action on the topic of today’s podcast. Great, right?

So for today’s mindset moment I want you to remember that our brain can be both our biggest asset and our biggest barrier. But we have more control than you might think!
So today’s mindset moment is this. When you’re going through your list of opportunities, looking for that return on investment, ask yourself how would you feel when you have achieved the outcomes you expect? Get in tune with that feeling. Yes, feelings! I know that it sounds very un-technical. But for you to do this. You need energy! You need passion! You need excitement. Where does that come from? Your brain. And your mindset! So get in touch with what your BRAIN is telling you about what you are thinking of taking on. Part of that ROI analysis is understanding what is going to give you the energy and enthusiasm to wake up, push through each morning, be productive and Stay on your game.

So, just get into that feeling. Nothing more complicated than that! Feed that feeling into your ROI analysis and when you’re trying to figure out the one thing to focus on.I hope you’ve enjoyed today’s podcast.

Until next time, remember to stay on your tech leadership game, and follow your dreams, because the world really does need that uniqueness that you bring as a leading woman in tech.

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